How to Be the Real Deal

Today’s Lesson: Get real. And stay there.


If you want to be known as someone who commands respect and admiration from your peers and friends, here are three incredibly difficult things you can do to prove you are worthy of it:

1. Make your word as predictable as gravity. There is no faster way to lose reputation or credibility than to not do what you said you would do when you said you would do it. Gravity always keeps its word. If you throw a stick in the air, it will come back down. If you throw it in the air again, it will come back down again. It would be quite remarkable if Gravity decided to show up late sometimes, and the stick hit you on the head 40 minutes later than you expected it to. Keep your word the way Gravity keeps its word.

2. Deliver the goods. When you say you will do something, do it with excellence. Do not just get it done and move on to the next thing. When you are known as someone who does excellent work and keeps his word, then the world suddenly becomes your oyster. Well, probably not suddenly… but slowly, over time, as your reputation increases and people realize you are the real deal.

3. Repeat. Keep your word and deliver the goods. The more times you repeat those two, the more your reputation and credibility edge up.  It sounds easy but sometimes it will feel like the whole world is conspiring to keep you from keeping your word and delivering the goods. It does not matter, though, because you face the world like gravity. Gravity does not care if it is sick or if traffic is bad or if its dog died, etc. Gravity keeps its word and delivers the goods. The stick is coming down whether you like it or not because Gravity said it would and you can count on Gravity (thank goodness!).


If you want to be the real deal, don’t just say the words. Keep your word, deliver what you say you will (by the time you say you will), and repeat that every chance you get.

That’s keeping it real.