Food Boobs

I’m thinking about changing my blog title from simply my name to “Sexy Celebrity Who Knows Everything You Can’t Figure Out For Yourself”. What do you think?

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If you are at all interested in the debate over healthy eating, then you have probably heard of the “Food Babe“.

She is the latest in a long line of conspiracy theorists and uninformed non-scientific critics trying to lambaste vaguely identified corporate entities.

(If you do not know where to point a finger when it comes to food, just say “Monsanto” in an accusing way and you will sound like an informed advocate on the side of would-be underdogs who believe they are defending food… because they saw some documentaries. As we know, that’s pretty much the same as becoming an actual scientist and Hollywood can always be trusted.)

The problem I have with people like Vani Hari (the “Food Babe”), Dave Asprey (“Bulletproof Coffee” and now also the “Bulletproof Diet”), and Loren Cordain (“Paleo Diet“) is they prey on fear. They exploit the ignorance of others and spread bad information to create panic for profit.

Here is the real deal. I have been vegan and studying the food debate for more than a decade and I can tell you, unequivocally, there are no good answers, no easy answers, and no shortcuts to health. Genetically Modified Food has never been proven unsafe or less nutritious in any rigorous scientific study, whether you choose to eat it or not (I choose not, usually, but not because I pretend to understand the intricacies of the science and agendas on either side of the debate). The base of corporate conspiracies falls apart at the doorstep of any company. Monsanto is comprised of normal working people, just like you and I, paid to do their jobs, just like you and I. No one I have ever met goes to work at any company with the intention of destroying the world. It is, on its face, ludicrous.

Just consider the base logic of nearly all of the anti-food / pro-fear arguments. They advocate eating like we did centuries ago. They say if we go back to eating the way we did more than a hundred years ago, then we will live longer and be healthier. The only problem is, just a hundred years ago our lifespans were shorter, our access to food was more limited, and our understanding of how food works was a hundred years behind today’s knowledge. Would you drive a hundred year old car and expect it to run better, faster, and with fewer emissions than one made today? Food has advanced and improved like nearly everything else. It is not a singular exception to society’s movement forward.

Farmers have always selected for the best food genes, cross-breeding and splicing plants to create better breeds, since the dawn of agriculture. Genetically Modified Food used to just be called “food”. We likely would find the corn our ancestors consumed virtually inedible. Through generations of selection, we now have sweet corn that can be eaten plain and is delicious!

The worst part with conspiracy celebrities like the Food Babe is, they are smart. Vani Hari understands marketing and social media. She has a degree in computer science. She may have good intentions, too, but well-meaning charlatans are still charlatans.

Again, the Food Babe has a computer science degree, not a food science degree, not a degree in nutrition, not even a Chemistry degree. She (and people like her) rely on gullible sycophants to support them, not on their earned credibility in the field they are advocating for or against. These predators are becoming increasingly easy to spot, too, and I encourage you to consider a simple fact before buying into their scare tactics… Associated with all their “miracle cures”, “breakthrough” diets, and generous sharing of information is always, inevitably, a product, service, or subscription they want you to buy.

Shockingly, the Food Babe has a book (and a second one on the way) that she wants you to buy, so she can keep working from home and paying for travel and the costs of maintaining fame and celebrity by finding an ever-increasing (and ever-profitable) audience to fund new panic-invoking articles, interviews, media events, and “research”. The Food Babe relies on two essential things to make a living: her boobs and your fear (she was not given the moniker “Food Babe” by her audience–she gave it to herself).

Actually learning the science of food, studying peer-reviewed literature, and talking to actual scientists who are actually informed does not help her pocketbook or her agenda. Talking to Good Morning America, staying in the news, and finding a way to reach Oprah’s audience does.

It saddens and frustrates me when people, trying to make good decisions, are held captive by sensational marketers, fear-mongering, and exploitation of their own ignorance. No one has the time to study every facet of food production, food science, or even to learn how to discern the hype from the known facts. Sadly, it is at our own peril if we do not start making the time to learn how to think and make decisions on more than a recommendation from a celebrity.

Today’s lesson: Marketers are too good at manipulation now and, for better or worse, your brain is the main tool you have to navigate ethics, morality, and Reality. Do not rely on blogs (not even mine), television, social media, or celebrities to do your thinking or live your life for you. Raise your sleeves and get to work finding out how to think skeptically, how to trace information to its sources, or just how to understand the basics of living a logical life. Be in the driver’s seat of your life. Don’t let these idiots get behind the wheel.

 

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Michael Salamey

People are made of many things, but only a few things define a person. For me, those things are Philosophy, Leadership, and Health. I help independently owned and ethically run businesses break through communication obstacles and challenge conventional thinking. Sometimes that means delivering insightful marketing content; sometimes it means having tough but compassionate conversations. All the time, it means communicating and building relationships with honesty and integrity. I am a vegan, an individualist, and occasionally a man willing to risk everything to reach a goal. I am known for being uncompromising in my values, and for being someone who dares to own his own life.