How much time are you wasting trying to be perfect instead of trying to produce results?
This post is geared more toward fellow blogger (or blogger-curious) friends. If writing on-line is not your thing, you might want to skip this one (but there is a great lesson at the end!). We will get back to our regularly scheduled programming tomorrow…
I am dropping the comments section from my blog and (this part is more for other bloggers) no longer using meta keywords to draw traffic.
There are a few things I have done, or stopped doing, to make my blog more efficient and less burdensome on me. Since I have taken on posting a daily life lesson, I have begun to start thinking about blogging differently. I stopped adding dates to the blog title to keep it more “timeless” and less “timely“.
Now I am turning off comments. Have I lost my mind? Debatable, but not relevant to the blog. I am dropping comments for a few reasons. The main reason is simple… most of my readers do not comment on the posts. They comment or reply to my social media updates linking to the blog. Some people email me directly and my contact information will remain available in the “More/ About Me” section. One reader even called me at three in the morning one night and we chatted about a post until I had to get ready for work.
The other reason is I have found that most comments are made by people who, honestly, either did not read the actual article or did not understand the main content of it. Better to have those people talking to me on Facebook instead of cluttering the blog itself with comments. Finally, my blog is almost entirely editorial. I am not providing, in most cases, fact-checked peer-reviewed articles to debate. It is just me sharing lessons I learn each day or ranting about an injustice I perceive in the world. I love having open communication and hearing from readers but it does not have to be on the post page itself. That is what Facebook, Google+, and Twitter are for.
For those of you that do not blog, after you type each post, you can enter in certain words to help readers find that particular post if they search on Google or other sites. So, for today’s post I might add meta keywords like, “comments, social media, blog, michael salamey” to help raise my ranking in search engines for this post.
However, it turns out that meta key words have almost zero impact on search rankings now and can sometimes put you in Google’s potential “spam” category if you flood your keywords to try to appeal to their rankings regardless of your actual content.
I sometimes spend five minutes trying to tie the right keywords for each post. I would rather spend the five minutes creating better content. If I have compelling content that people share often, I will not need the help of keyword shortcuts. Google and Facebook are far more interested in a blog that gets distribution than one that has a lot of hidden words behind each post!
All of that brings us to today’s lesson: don’t carry unnecessary burdens. Remove the obstacles that make your passion a chore. Remember, it does not have to be perfect anyway. I blog for fun and to help others, but even if I was doing it to drive income, the time spent on the parts with the least amount of value will provide greater return if I let them go than if I keep carrying their weight.
…And, besides blogging, how many other areas of our lives can we look into for the same lesson?